Selecting the right display elements and fixtures for your stores is important to maximize sales potential and display space. The right product sign hardware and showcases enhance the in-store experience of your customers, declutter stores, and encourages repetitive business. Below are some major considerations before you invest in store fixtures.
#1: Does the off-shelf design come with an off-shelf price?
Although the off-shelf are considered as being convenient for shopping, as it seems to be always available, dealers often find out that these additional fixtures do not always come with the best prices. It is assumed that the catalog fixtures are cheaper because they are made in bulk and are already in for sale. However, most catalog fixtures are kept in small quantities, which requires a large order for processing through customized production cycles. In these cases, a ready-to-use unit will be more expensive than fixtures designed for customers. On the other hand, custom fixtures can be made to meet peculiar retail challenges and also made to blend with the décor of the store and brand and have a unique uniform appearance. Retailers often discover that they are able to generate greater impact and attract customer attention by using innovative fixtures, kiosks or a custom design-friendly display.
#2: Shop-level performance
Shop-level performance is another key factor. The difficulty of handling and installing store fixtures must correspond with the skill level of those who work with these fixtures. If shop salesmen are taking care of the bulkiness of the assembly and as well changing out of prices and product inserts, easy installation is the key. Sheets containing instructions, or more importantly, instructional videos, can make a difference between successful shop-level implementation and a waste of valuable capital. Try to avoid the fixtures with too many removable or replaceable parts, because they can easily get lost. To minimize issues involving removable parts, choose a system that store unused parts in the unit itself. For interchangeable price signs, consider a design that eases price point change. You can check Displetech for good and useful fixtures.
#3: Quality Versus Costs
When choosing new items, it is best to choose simple and classic design fixtures made from high-quality materials. The external fixtures must be designed to withstand all weather conditions. Good fixture quality makes a very big difference, offers better client or customer experience and can also economize money in future.